1. Understand your airport and your market
Start with the airport itself. Which airlines fly in, when do arrival waves happen, how far are the main hotel areas, business districts and resorts? Who arrives: business travellers, holiday groups, pilgrims, cruise passengers? The answers decide your vehicle mix, your working hours and your pricing.
Then look at who already sells transfers there and how: taxi ranks, ride-hailing, hotel shuttles, tour operators with their own fleets. Your opportunity is usually a segment they serve badly, such as reliable pre-booked transfers for agents, executive cars for companies, or large vehicles for groups.
2. Licences, permits and insurance
Requirements vary by country and often by city or airport, so check with the local transport authority and the airport operator before you buy anything. Typical requirements include:
- Company registration and a tax or VAT registration.
- An operating licence for passenger transport, and sometimes a tourism licence.
- Vehicle registration, commercial insurance, operating permits and periodic inspections.
- Professional driver permits, medical certificates and police clearance for each driver.
- An airport access or pickup permit, where the airport requires one.
Every one of these documents has an expiry date. Track them from day one; an expired permit discovered at the airport kerb is the fastest way to lose a contract.
3. Choose vehicles and decide: own, lease or sub-contract
Match vehicles to your segment: sedans for individuals and business travellers, minivans for families, minibuses and coaches for groups, executive cars for corporate work. You do not have to own everything. Many successful transfer companies start with a small own fleet and sub-contract peaks to trusted vendors, then buy vehicles as volume becomes predictable.
Whatever the mix, record each vehicle’s class and capacity, and the cost of every vendor trip, so you know your real margin.
4. Recruit and pay drivers
Airport drivers need punctuality, good navigation, a clean record and, for international arrivals, language skills. Decide early how you pay them: a fixed amount per trip, a revenue share, or salary for staff drivers. If passengers can pay drivers in cash, set up a clear settlement process so cash collected is recorded and handed in.
5. Set your prices
Calculate your cost per kilometre and per hour for each vehicle class, including the empty drive back from the airport. Then publish zone-to-zone prices from the airport to each main area, add surcharges for night arrivals, peak season and holidays, and define extras such as waiting time, meet and greet, parking and tolls. Our guide to airport transfer pricing models walks through each step.
6. Get bookings: direct and through partners
New transfer companies rarely survive on direct bookings alone. Build several channels at once:
- Travel agents and tour operators who need a reliable local partner. Offer net rates and simple credit terms. See selling transfers through travel agents.
- Hotels whose concierges book transfers for guests.
- Corporate clients with regular visitors, on monthly invoicing.
- Your website, with online booking and payment, and good content for search engines.
- Online travel platforms that resell transfers, usually connected by API.
7. Put the right systems in place from day one
Spreadsheets and messaging groups work for the first twenty trips a week. After that, missed pickups, wrong prices and unpaid agent balances start to appear. Choose a system that covers bookings, pricing, dispatch, driver apps, agents, invoicing and accounting, so you never have to migrate in the middle of growth.
Starting on a proper platform also means your books are right from the first invoice, which matters when you apply for bank financing for vehicles or bid for corporate contracts. Read what transfer management software includes and how to choose airport transfer software.
8. Measure what matters
From the first month, watch a small set of numbers: on-time pickup rate, bookings by channel, margin by route and vehicle, vendor cost share, cancellations and no-shows, and receivables from agents. Profitability by vehicle, driver, client and route tells you where to grow and what to stop doing.
Launch checklist
| Area | Ready when |
|---|---|
| Market | Target segment, arrival patterns and main zones defined. |
| Legal | Company, tax, operating licence, insurance and airport permits in place. |
| Fleet | Own vehicles registered and insured; vendor partners agreed for peaks. |
| Drivers | Documents verified, pay terms agreed, cash settlement defined. |
| Pricing | Zone prices, surcharges and extras published per vehicle class. |
| Sales | First agents, hotels and corporate clients signed; website live. |
| Systems | Booking, dispatch, driver app, invoicing and accounting on one platform. |
When you are ready to see how the systems side works, request a TransferArc demo.